One issue Yahoo will have now that it plans to build out Tumblr’s advertising offerings is persuading advertisers to actually show up on Tumblr.
We recently reported that Tumblr’s ad products offer only extremely limited targeting abilities and that clients aren’t yet asking about paid media on Tumblr… Learn more
05.25.2013 @ 12:06 pm
This Survey Says Tumblr Is a Ghost Town For Brands (YHOO)
Category: Social Media |
05.25.2013 @ 12:04 am
Digiday’s Best of The Week
Category: Publishers |Pitchfork’s content bet, PR stereotypes, and out-of-home programmatic ads were among the top stories on Digiday this week… Learn more
05.24.2013 @ 5:29 pm
Disaster Ready: Google Maps Model Quickly Adjusts To Events
Category: Search |The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed from Google Maps within a half day, according to reports, but it’s the contributions and
feedback from thousands of Map Maker users that allows Google to quickly confirm changes and update the online content… Learn more
05.24.2013 @ 5:01 pm
Pandora Beats Rev Estimates, Adds Subscribers
Category: Mobile |Online radio service Pandora on Thursday reported revenue rose 55% in the first quarter to $126 million, topping analysts’ expectations. Pandora’s quarterly revenue-which had been projected to reach
$124 million-was bolstered by the addition of 700,00 net new paid subscribers, bringing the total to more than 2.5 million.. Learn more
05.24.2013 @ 4:37 pm
Real-Time Web Turns Consumers Into Impulse Buyers
Category: Mobile |Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy online — not just kids, but also older adults. In fact, 65% of girls ages 6 to 16 are more likely
to buy straight from a mobile ad if there is a means to do so… Learn more
05.24.2013 @ 4:32 pm
Mugnier Shares M&C Saatchi's Mobile Approach
Category: Mobile |Eric Mugnier, senior vice president, at M&C Saatchi Mobile sounds off on the agency’s approach to mobile and broader topics – from Facebook to programmatic buying to tablets… Learn more
05.24.2013 @ 3:45 pm
Global Payments Provider Partners for Mobile Commerce
Category: Mobile |Global payment services provider DataCash (part of the MasterCard group) has signed a partnership agreement with MoPowered, a provider of mobile commerce services and mobile web optimization, to
extend its mobile service across the UK… Learn more
05.24.2013 @ 3:45 pm
Korean, Japan, Singapore Lead in Mobile Monetization
Category: Mobile |Developed East Asia – where we include Singapore, South Korea, and Japan – is home to some of the most adaptable and sophisticated mobile users in the world. These nations, collectively home to some
185 million citizens, are an increasingly important part of the evolving global mobile landscape, playing a role in software innovation and setting new consumer adoption trends into motion… Learn more
05.24.2013 @ 3:45 pm
Lingerie Retailer Intros Location-Aware Mobile Commerce Site
Category: Mobile |Lingerie and apparel retailer Fleur du Mal has launched a mobile commerce site that uses geolocation to provide consumers at one of the brand’s local pop-up stores with a customized site that differs
from the one other mobile visitors see… Learn more
05.24.2013 @ 3:45 pm
Missing the Mobile Commerce Revolution
Category: Mobile |While a large percentage of actual shopping transactions may not happen on a smartphone, it doesn’t mean the mobile device isn’t having a significant impact on purchases. A new study looking at
multi-screen activity found that a majority (75%) of consumers learned something new via mobile and their in-store purchase was influenced for almost half (45%) of them… Learn more
05.24.2013 @ 3:23 pm
Tween Girls Suseptible To Mobile Advertising
Category: Mobile |New research shows that female tweens are highly susceptible to mobile advertising. In fact, 65% of girls surveyed said they are likely to buy products and services straight from mobile ads if there
is a means to do so… Learn more
05.24.2013 @ 2:49 pm
One in Five Young Women Has Broken Up via Social Media
Category: Mobile |Surely the only thing more humiliating than being dumped is being dumped in public — especially if there is a record of it that will live online forever. That is an increasingly common fate, judging
by a new survey of 4,000 women around the world by AVG Technologies, which found that 19% of women ages 18-25 said they have ended a relationship by posting on Facebook… Learn more
05.24.2013 @ 12:16 pm
When my director is getting interviewed during OMMA and our CEO comes into the room
Category: Humor |It’s like
05.24.2013 @ 11:51 am
Xbox One Breathes Life Into Bing
Category: Search |As the pace of technology changes, search will continue to accelerate. Now, with a deeper connection to Xbox One, Microsoft will sink more money and resources into building out Bing services, which
provides the responses when using voice search… Learn more
05.24.2013 @ 10:18 am
The Most Impacful Mobile Revolution Begins Now
Category: Mobile |Sometimes I do not know how to live. I recycle — and drive to work. I buy the cardboard milk carton instead of the plastic one — and emit tons of carbon flying around the world… Learn more
05.24.2013 @ 9:53 am
When a rep asks my brand new junior planner what our client has planned for Q3
Category: Humor |My planner is like
