Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative this week provided members with a draft version of a code of conduct regarding
information collected from apps… Learn more

Does migration from desktop to mobile change the nature of content?  One thing for sure: There are limited
insights.  For example, Ken Burbary, chief digital officer of Campbell Ewald, speaking at OMMA Mobile,
says when it comes to looking at some mobile data — like Facebook “likes” — the site doesn’t really tell marketers much.  “I’d like to see analytics improve — and to compare and contrast with tablet and desktops.”.. Learn more

Banner ads have long been the whipping boy of online advertising, and the same is now true for mobile. But in the entertainment, travel, and auto categories, advertisers have seen results… Learn more

Listening to the top marketer at Anheuser-Busch, it seems pretty clear why major brands shouldn’t be expected to move big dollars away from TV anytime soon. So, barring another gruesome recession,
networks don’t need to do much tossing and turning… Learn more

The window to reach mobile shoppers may be short with some factors out of retailers’ control. A study from IBM’s Digital Analytics Benchmark last week looked at shopping behavior around Mother’s Day
and found that online mobile shopping traffic increased 43% from a year ago, comprising a quarter of the holiday online sales… Learn more

French fashion house Chanel is strengthening the cross-channel brand experience with a new mobile-optimized site that offers commerce for its beauty lines. The most proficient part of the mobile site
is now the beauty section that integrates mobile commerce and easy vertical navigation… Learn more

Google will close down its Google Checkout online payment service for good in November of this year. The online service and technology provider says the move is part of a broader transition to its
Google Wallet multichannel commerce platform… Learn more

A Target executive at the CTIA 2013: Mobile Marketplace conference said that data and personalization will be key drivers in bolstering the mobile shopping experience across a variety of platforms… Learn more

Banner ads have long been the
whipping boy of online advertising, and the same is now true for mobile. On an OMMA Mobile panel focusing on whether mobile display even works, agency executives gave some examples of industry
categories including entertainment, travel, and auto where they’ve seen results… Learn more