Today, LUMA Partners gathered together ad tech executives near and far for its annual Digital Media Summit during New York City’s Internet Week. The agenda featured a content-rich day of discussions on the corporate development and strategy side of ad tech as opposed to the client side… Learn more
Digital Media Summit Ends With Mozilla And IAB On-Stage Debate
Category: Investments & Funding | Mentions: Digital Media Summit, terence kawaja, venture capitalResponsive Ads Are Coming
Category: Publishers |Google wants to make ads work across devices, smoothing the way to adoption of responsive design… Learn more
How To Transcend ‘Above-The-Line’ And ‘Below-The-Line’ Thinking
Category: Trends and Analysis | Mentions: Data-Driven Thinking, dunnhumby, TV“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Greg Corso, Vice President of Media Solutions at dunnhumbyUSA. .. Learn more
How Publishers Organize for Social Era
Category: Publishers |While social rarely provides direct revenue, publishers see social media teams as vitally important… Learn more
24 Signs You Are Definitely a Social Media Guru
Category: Platforms |Do you use the words “aggregation” and “curation” frequently? Check your Klout score daily? You’ve passed into guru territory… Learn more
Why Cookies Don’t Matter
Category: Platforms |Tracking isn’t the be-all and end-all, writes Adam Cole. Digital needs to take its cues from TV… Learn more
Y&R Asks People to Share What #Advertisingis
Category: Agencies |Y&R is celebrating its 90th birthday with a fun hashtag campaign that is yielding some entertaining results about how people feel about advertising… Learn more
Social commerce is like a unicorn: beautiful, alluring, and almost totally imaginary
Category: Social Media | Mentions: Business, conversation rates, Enterprise, Facebook, featured, marketing, monetate, online marketing, pinterest, recommendations, Social, social commerce, social media marketing, traffic referral, traffic sources, twitter, word-of-mouthCall it the unicorn problem: beautiful, alluring, magical, and totally non-existent. Social commerce, according to the latest Monetate e-commerce report, is almost as elusive.
In fact, social media referrals represents just 1.55 percent of all traffic to major e-commerce destinations… Learn more
Network Advertising Initiative Proposes New Mobile Privacy Rules
Category: Mobile |Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative this week provided members with a draft version of a code of conduct regarding
information collected from apps… Learn more
How Kenshoo Migrates Search Campaigns To Yahoo Japan
Category: Search |Accessing multiple devices signals a change in consumer behavior — not just in the United States, but worldwide. In Japan, Yahoo offers a service dubbed Unified Campaigns that supports the growing
need to serve search ads across devices and track performance, but how do marketers migrate a campaign from one country to another or across devices?.. Learn more
How to traffic media in Singapore…
Category: Humor |
@joohander
Migrating from desktop to mobile: What gets left behind
Category: Mobile |Does migration from desktop to mobile change the nature of content? One thing for sure: There are limited
insights. For example, Ken Burbary, chief digital officer of Campbell Ewald, speaking at OMMA Mobile,
says when it comes to looking at some mobile data — like Facebook “likes” — the site doesn’t really tell marketers much. “I’d like to see analytics improve — and to compare and contrast with tablet and desktops.”.. Learn more
What Jif Peanut Butter Had To Say About GIF’s Official Pronunciation
Category: Social Media |Earlier this week, Graphics Interchange Format (also known as GIF) creator Steve Wilhite gave the final word on the proper pronunciation of the word.
“The Oxford English Dictionary accepts both pronunciations,” Wilhite told The New York Times… Learn more
Entertainment, Travel Bet On Mobile Banners
Category: Mobile |Banner ads have long been the whipping boy of online advertising, and the same is now true for mobile. But in the entertainment, travel, and auto categories, advertisers have seen results… Learn more
A-B's Mobile Initiatives Hint At National TV Primacy
Category: Mobile |Listening to the top marketer at Anheuser-Busch, it seems pretty clear why major brands shouldn’t be expected to move big dollars away from TV anytime soon. So, barring another gruesome recession,
networks don’t need to do much tossing and turning… Learn more
The Short Time of the Mobile Purchase
Category: Mobile |The window to reach mobile shoppers may be short with some factors out of retailers’ control. A study from IBM’s Digital Analytics Benchmark last week looked at shopping behavior around Mother’s Day
and found that online mobile shopping traffic increased 43% from a year ago, comprising a quarter of the holiday online sales… Learn more
Chanel Bolsters Cross-Channel Sales by Omtimized Mobile Site
Category: Mobile |French fashion house Chanel is strengthening the cross-channel brand experience with a new mobile-optimized site that offers commerce for its beauty lines. The most proficient part of the mobile site
is now the beauty section that integrates mobile commerce and easy vertical navigation… Learn more
Google Checkout Closing as Mobile Wallet Takes Lead
Category: Mobile |Google will close down its Google Checkout online payment service for good in November of this year. The online service and technology provider says the move is part of a broader transition to its
Google Wallet multichannel commerce platform… Learn more
Target Looks to Personalize the Mobile Shopping Experience
Category: Mobile |A Target executive at the CTIA 2013: Mobile Marketplace conference said that data and personalization will be key drivers in bolstering the mobile shopping experience across a variety of platforms… Learn more
Entertainment, Travel Bet On Mobile Banners
Category: Mobile |Banner ads have long been the
whipping boy of online advertising, and the same is now true for mobile. On an OMMA Mobile panel focusing on whether mobile display even works, agency executives gave some examples of industry
categories including entertainment, travel, and auto where they’ve seen results… Learn more


